Floral Aroma is a proposed campaign held together by Gardens by the Bay and Jo Malone Landon. During the campaign period, it aims to encorouage people to appreciate flowers more through providing them an exqusite and refreshing journey.
Area of Concern
n various locations across Singapore, the unfortunate sight of trampled and plucked flowers has become all too common. Additionally, a considerable number of individuals seem unaware of the proper care techniques for flowers after receiving them.
Clients Missions
Gardens By the Bay: Making the place a leisure destination of choice for all and providing the guests with an enthralling experience, excellent service, and enriching programs.
Jo Malone London: Being able to inspire, connect and uplift people through fragrance.
Process and Prototyping
Jo Malone Experience Centre
The space would be a sensory haven where visitors can escape the everyday world and immerse themselves in an experience unlike any other. With projected flowers displayed on the walls and ceilings, visitors will feel surrounded by blooms of every color and shape.
To emphasize the flowers, the Jo Malone Experience Centre embraces a darker color
palette infused with vibrant neon accents
Interactive Augmented Reality Activties
Educational Material
Jo Malone Limited Edition Perfumes
The limited edition perfumes by Jo Malone showcase a selection of Gardens by the Bay's beloved flowers, including tulips, roses, and daisies, which are among the most sought-after blooms.
Marketing Strategy
Focusing on a more light-hearted approach, my key visuals and advertisements use short and punchy taglines along with gradient illustrations to encrouage people to appreciate flowers.
Instagram posts
Advertising on the Gardens by the Bay app and website
Physical poster located at bus stops
